How do I start my own hair business?

How do I start my own hair business?

The human hair extension industry is a booming business opportunity with many women paying for the latest braids, extensions, wigs, and hair pieces. Virgin hair is a coveted commodity in the market today and starting a business can be profitable even for the newbie.

Natural hair weaves are the better choice over synthetic hair blends because they look more natural and can be heat styled without any damage.

For those who are planning to start a hair extension business there are things you need to consider before launching.

Product Research 

Educate yourself on the different types of human hair available and how human hair weaves differ from synthetic hair. If a customer wants a bundle of remy hair and you give her European hair you will lose customers fast.

You need to know what type of extension, wigs, and braids fits your client best. Interview professional hair stylists and frequent internet hair bundle forums to know more about the products that you plan to offer.

Set Up Shop

You can choose to have a physical location or set up an e-commerce shop or become a vendor at flea markets. An online store is ideal if you want to save on rental and utility costs. You just need a secure storage space where you can stock your inventory of hair bundles that is free of dirt, dust, and pets. If you can pay for a warehouse or commercial storage space that would be great but you can also use affordable air-tight storage containers and place them in your garage or closet.

Human hair can be laid flat or hung up, as long as you don’t bend or twist them they will be fine.

Market Your Business

Expect the competition to be stiff as more and more people are riding the wave of the hair extension business. Come up with promos or incentives that would entice new customers to patronize your brand.

Offering discounts to repeat buyers is a good strategy. You can give vouchers to salon professionals and cosmetology students to get a steady flow of orders. These type of clients can be valuable as they buy more hair than regular customers.

If you have the budget, you can sponsor a hair show or any related event that will showcase your business. You can donate hair to cancer patients and get media mileage.

Social media is your best friend, set up Facebook and Instagram accounts and post pictures of your products and services. Start a blog that provides tips and tricks of the trade and frequent forums and websites that talk about hair bundles and extensions.

Sell Accessory Supplies

To complement your hair bundle and extension business, you can offer items that are needed to weave human hair extensions. Weaving supplies like razors, bonding glue, weaving needles are all part of the process so that’s extra profit for you. Customers will need these items and it would be convenient for them to buy everything they need from you.